How to Write a Professional “Summary” on Your LinkedIn Account?

More career opportunities, wider digital presence, stronger networking.

You can achieve all of this — but start with your LinkedIn summary!

Recently, LinkedIn has become increasingly popular among professionals across the Arab world. The platform has witnessed significant growth in user numbers in several Arab countries such as Saudi Arabia, where 30% of its population in 2025 uses LinkedIn (1). This percentage is not much lower in other Arab countries.

LinkedIn has become an effective tool for searching for jobs or distinctive opportunities such as conferences, training programs, and various professional events, whether in the green sector or other industries. This has increased its importance and user base in the Arab digital space, particularly among youth and university graduates seeking to develop their career paths.

When you created your LinkedIn account, you were likely surprised by the number of empty fields that needed to be filled — starting from personal information, experiences, skills, graduation details, all the way to the “About” section or “bio,” which is the key space for speaking clearly about yourself.

In this article, I will outline the main steps to writing a professional bio for your LinkedIn account. We will discuss:

1- Why is the “About” or bio section important for increasing your profile visibility on LinkedIn?

2- The structural steps to writing your professional LinkedIn bio as an opportunity seeker: templates and examples.

3- How to write bullet points in your LinkedIn bio.

4- Tips and guidelines for improving the “About” section on your LinkedIn account.

Why Is the “About” or Bio Section Important for Increasing Your LinkedIn Visibility?

LinkedIn’s interface is not like other social media platforms; it differs in structure and content. On traditional social platforms, we usually begin with a one-line bio that is not necessarily professional, followed by posts and basic information.

On LinkedIn, the layout begins with your professional profile picture and a cover photo reflecting your interests and expertise. Then comes your name and headline, followed by one of the most important parts of your professional account — the “About” section, commonly referred to as your bio.

If your headline is the first element that captures attention, your professional bio is the detailed explanation of that headline.

Your LinkedIn bio is like your formal suit that you carefully prepare before attending a job interview. Regardless of your digital goals — networking, sharing expertise, or seeking broader professional opportunities — you must pay attention to the structure, content, and tone of your “About” section to attract your target audience.

When attending a job interview, you present your skills, experiences, and achievements to demonstrate your value to the hiring manager. The same applies to your LinkedIn bio. It is where you present the value you offer, your professional story, interests, ambitions, and future goals. Even if you are a recent graduate, you can discuss your professional aspirations in light of your university activities and experiences.

A strong LinkedIn bio captures attention, encourages networking, and increases your chances of being accepted into conferences and training programs. It represents your digital presence just as your formal attire represents you in person.

So, how do you begin improving your LinkedIn bio?

Structural Steps to Writing Your Professional LinkedIn Bio

When you open your LinkedIn page and scroll down to the “About” section, you will find the “edit” (pencil) icon. Click it — and your journey to improving your digital presence begins.

Each of us has a different path and destination. A recent graduate seeks opportunities to strengthen their professional record. An entrepreneur aims to attract partnerships or clients. A content creator or influencer looks for broader networking and impact.

Regardless of your category, we all seek to attract more followers or opportunities. After reviewing many professional Arabic and international LinkedIn accounts, I noticed a common structure for writing a compelling professional bio that clearly highlights your value and goals.

You may adapt the following template according to your field and experience.

Let’s break it down:

First: The Opening Statement

When someone views your profile, only the first three lines of your “About” section are visible before clicking “See more.” Therefore, start with your job title and professional field, then clarify your distinctive value supported by a statistic or measurable achievement.

Example:

[Experienced content writer with over three years of experience in development and climate adaptation. I help institutions and development entities implement content strategies that increase their digital reach by 70% during campaign execution.]

Second: Bullet Points

These are similar to those used in CV job descriptions. They should support your opening statement with achievements backed by numbers or measurable results.

Example:

[Led more than 3 climate advocacy campaigns for Foras Khadraa through specialized content that increased monthly reach by 70% during implementation.]

Third: Closing and Call to Action

After presenting your achievements and interests, conclude by expressing your aspiration for further professional growth. Position this as a growth opportunity, not merely a need for employment. This enhances your image as a growth-oriented professional rather than simply a job seeker.

Note: The “About” section allows up to 2600 characters. Let every word reflect your professional ambition.

You can also personalize your bio. If you specialize in storytelling, you may begin with a short engaging story or a quote you believe in.

How to Write Effective Bullet Points in Your LinkedIn Bio

Today, recruiters favor CVs that include bullet points in job descriptions. The same principle applies to your LinkedIn bio.

Bullet points clarify what you do in a simple, results-driven way supported by numbers.

Consider this example:

“Increased website traffic through SEO strategies.”

Now compare it with:

“Increased website traffic by 30% daily by implementing SEO strategies, enhancing digital presence.”

The second example is stronger because it clarifies the service provided, the strategy used, a measurable number, and a tangible outcome.

The golden formula for writing a professional bullet point is:

Service + Strategy or Skill + Measurable Number + Tangible Result.

The order is flexible, but clarity and measurable impact are essential.

Tips for Improving Your LinkedIn Bio

When preparing your first draft, keep in mind:

Focus on your key achievements, not all of them.

Be creative and avoid repetitive phrasing.

Keep it simple and clear.

Use keywords related to your field to increase visibility.

Avoid:

Spelling and grammatical errors.

Long, boring paragraphs — keep sentences concise.

Overly decorative descriptions without highlighting your value.

Conclusion

Professional summaries differ depending on experience level, goals, and field of work. This article focused on opportunity seekers. Future articles will cover summaries for entrepreneurs, experts, and content creators.

Your LinkedIn bio is your first impression. The more professionally you craft it, the stronger your digital presence becomes on one of the fastest-growing platforms in the Arab world.

Written by Ahmed Muneef Mutahar | Communication & Advocacy Specialist and Content Writer

References:

(1) NapoleonCat. (2024). LinkedIn users in Saudi Arabia.

Belcak, Austin (2024). How To Write A Crazy Effective LinkedIn Summary. Cultivated Culture.

Foras Khadraa